Business Administration in Marketing Jobs

A business administration degree can lead to a number of career paths. The Bureau of Labor Statistics reports that advertising, promotion and marketing managers can expect a 9% job growth rate through 2024.

An associate program prepares learners to work in entry-level positions, while a bachelor’s can help students pursue roles that require leadership and management skills. Graduates who earn a master’s degree in business administration can bolster their professional opportunities.

Sales Manager

Sales managers oversee the operations of a company’s sales department. They set short- and long-term sales goals, monitor performance metrics, and develop commission programs for salespeople. They also create and implement sales training and mentoring programs. They use customer relationship management (CRM) software to manage leads and track sales data.

The duties of a sales manager depend on the type of product or service you sell, whether it is business-to-business (B2B) or business-to-consumer (B2C), and how your team is structured. For example, retail sales managers lead teams in a retail environment, while enterprise sales managers focus on building relationships with key decision-makers and negotiating large deals with corporate clients. Technical sales managers lead teams that sell specialized products and services, and they require a deep understanding of the technical aspects of their products.

To be a successful sales manager, you need to have excellent communication and interpersonal skills. You must be able to communicate with both customers and team members, so it’s important to practice active listening and clear articulation. You should also be a strategic thinker, as sales managers often need to make decisions on the fly.

Some sales managers work in a traditional office setting, while others travel to meet with potential customers or attend industry events. This hands-on approach helps them understand their customers’ needs and concerns, so they can better serve them.

Marketing Manager

A marketing manager is responsible for the planning, execution and monitoring of all aspects of marketing activities. They also manage the marketing team for their company. This job can be very interesting and rewarding. A bachelor’s degree in marketing can help you prepare for this career path. The benefits of this degree include: a flexible work environment, the opportunity to travel, and a great salary.

As the primary custodian of marketing projects processed through the department, the manager coordinates all aspects affecting the final product and monitors project budgets, assures congruence with overall College plans and objectives and advises clients on project options that can influence effectiveness. They are also responsible for assisting in the development and implementation of special projects.

They also liaise with all relevant departments, including sales, finance, public relations, and production. In addition, they perform a range of other duties, such as analyzing market trends and preparing forecasts. They also participate in trade events and other industry-related activities.

As a leader, they also serve as an example for their department and staff. They must provide a positive and stimulating working atmosphere, which helps to retain top talent. They are also responsible for planning training and development programmes. They also assist in the hiring of new employees and determining compensation policies for existing employees.

Customer Service Manager

Whether your business is in retail, financial services or other industries, you can use administration skills to lead a team of customer service representatives. These managers often supervise several employees and interact directly with customers via phone, email or online chat. The role requires strong leadership and communication skills, according to Robert Half, experts in administrative recruitment. A customer service manager also needs to stay current with best practices in a dynamic industry, which may require training or attending webinars.

The duties of a customer service manager include ensuring that key performance metrics are met, providing coaching and feedback to customer service reps and managing schedules. They also monitor and analyze customer feedback, including satisfaction ratings and average handling times, to identify areas for improvement. In addition, they may be responsible for creating and executing policies that ensure a high-quality customer experience.

Customer service managers must be able to motivate their teams and foster a positive work environment. They also must be able to handle any escalations that occur when a customer is dissatisfied or angry. This involves resolving the problem in a way that is fair to both parties and adhering to company policy. The customer service manager also reports to upper management on performance and satisfaction trends. They must have excellent verbal and written communications skills.

Accounting Manager

A business administration degree can lead to a variety of career paths, depending on the student’s personal and professional goals. Many people find themselves in leadership roles within their companies, utilizing a broad overview of business topics. Others are drawn to the marketing side of running a business, focusing on sales strategies and market research. SNHU’s prestigious AACSB-accredited Bachelor of Business Administration with a Marketing concentration combines these two aspects to make graduates well-suited for a range of marketing positions.

Managers of administrative and office services are another common position for those with a business administration degree. These professionals are able to work across departments, ensuring that all of a company’s functions are up and running. Florida-based home security giant ADT, for example, is always looking for talented administrative managers.

Advertising, promotions and marketing managers oversee the teams that develop and manage a company’s promotional campaigns. Their duties include defining a company’s target market, identifying new sales opportunities and building a brand. According to the Bureau of Labor Statistics, these managers earn a median salary of $133,380.

Choosing the right major for your future career is essential. While a bachelor’s of business administration opens up a wide range of opportunities, the focus of a bachelor’s of marketing is much more narrow. SNHU’s prestigious Business Administration with a Marketing Concentration prepares graduates for a range of exciting and lucrative marketing-related careers.